writing THAT empowerS, delightS,
and inspireS

I’m a data-driven storyteller, a user advocate, and a seasoned writer. My mission is to humanize tech and make it more accessible to all. With deep experience in content design, product content strategy, UX writing, content management, and cross-functional collaboration, I work to engage and serve users — and delight them along the way.

I am currently the first Associate Creative Director of Content Design at Y Media Labs. For over a decade, I’ve specialized in creating and executing on digital content strategies for tech companies and tech-for-good nonprofits. Before joining YML, my consulting work included full-time stints with the digital agency Huge (for Google, Citrix, and Eargo), telecom giant Comcast, loss-support platform Empathy, and several mission-driven nonprofits, startups, and SMEs.

I love to create overarching, scalable content approaches to serving users’ needs and fostering organic growth. Prior to 2021, I led Good Deeds’ Product Content practice, worked as a Product Content Strategist on eBay’s ads team, brought content design to Shapeways as their first Content Lead, and pioneered the role of Senior Editor and Copywriter on eBay’s homepage team. Before my first stint at eBay, I was the Managing Director of HeadCount, where I implemented a wide-ranging digital strategy and created new platforms to support nonpartisan initiatives in voter registration and civic engagement. I now serve on HeadCount partner (and Y Combinator nonprofit) Vote.org's Advisory Board. I was a producer and writer on MoveOn.org’s Creative Team during the 2012 election cycle, shaping dozens of integrated campaigns with multi-award-winning content. I came to MoveOn from Universal Music Group, where I was a member of the Global Digital team during the music industry's historic digital transformation. I began my career working as a staff writer, journalist, copywriter, copy editor, and translator. I've worked on local and national political campaigns to drive voter engagement, helped the homeless get jobs through ACE New York, and conceived of data-driven solutions for nonprofits through DataKind.

Let's get together and make great things happen.